Strategy From the Crease

About Me:

I’m a translator of unstructured ideas and data into meaningful insights and strategies.

I’m a business strategist, analyst, researcher, product strategist, and data storyteller who has focused her (former) elite athlete mindset to the business of sports for the last 7 years.

My superpower is translating unstructured data, product ideas, and design work into actionable insights that drive growth and innovation. I’m a cross functional collaborator who loves to bring diverse perspectives together in order to craft a coherent, data-driven strategy. 

Skills & Drills:

Data Storytelling: I’m a storyteller and translator, who works with clients to understand the underlying needs, communicating those needs to the data science team, in order to analyze, synthesize, and deliver a cohesive data story that address strategic pain points.

Strategy: I’m a strategic thought partner for clients who need to identify opportunities across the major sports revenue streams, including media, sponsorship, merchandise, and ticketing.

Qualitative and Quantitative Research: I’m a mixed methods researcher with experience in conceptualizing, designing, planning, and executing research, through analysis, synthesis, and delivery, and feedback collection.

Women’s sports: I’m a former two sport college athlete, who has spent the last 3+ years focusing on building the data strategy for the business of women’s sports through client work, thought leadership, and data-driven reports.