Rootless

Company Overview: 

Rootless is a whole health company focused on bringing sustainably sourced seaweed into your daily life. As a woman founded startup, the company strives to create products made from real, whole foods that improve health on many levels: individual mental and physical health; environmental health; and community health. 

The Challenge:

With customer and product data spread across multiple systems, Rootless needed to understand customer and purchasing behavior in order to enable data-driven product decisions, marketing, and enhance fundraising pitch decks. 

The Solution:

We started with a data source audit in order to understand the information that was being collected. We analyzed the data to define different customer segments, and then determine the lifetime value, average spend per purchase, and the proportion of repeat customers in the overall database. 

The Results In Action: 

Once Rootless had the customer segments, the lifetime value, average spend per purchase, and number of repeat customers in the overall database, it was able to use those metrics in investor pitch decks, campaign decisions, and other marketing materials. Rootless has since closed its fundraising round, and has been featured in Forbes, Entrepreneur Magazine, and more. 

Testimonial: 

“Molly jumped right in at a critical time in the business to help us understand our customer journey data. She has the unique ability to zoom out to help us arrive at the right questions as well as dig into the details of the data and present the analysis in a way that is easy to digest and action. Translating data into actionable, usable insights was key and helped us tell a compelling story to investors. Molly is also a joy to work with, communicated deadlines and expectations clearly, and delivered high quality work before deadline!”

Sachi Singh
CEO, Rootless

Wasserman Collective

Company Overview: 

Harnessing the extraordinary power of sports, music, entertainment and culture, Wasserman delivers impact that is always meaningful, memorable and measurable. Wasserman’s reach spans 6 continents and 27 countries, operating in more than 65 cities across the world. Our global and local insights, knowledge and influence are unsurpassed.

The Challenge:

With the recent groundswell of interest in women’s sports and women megastars across music and entertainment commanding the spotlight, the Wasserman Collective, which is advancing the power of women through campaigns, strategies, ideas, activations, community, and partnerships, wanted to understand the impact and implications of investing in girls and women around the world. 

The Solution:

We started with the idea that investing in girls and women can change societies, and began to build the investment case by looking at research from around the world that demonstrates the societal, economic, and communal impact that comes with the advancement of girls and women. 

The Results In Action: 

Collecting data and research from around the world, we were able to tell a compelling story about the economic, social, and communal returns on investment for girls and women globally. Through the lens of sports, music, and entertainment, we created a framework for thinking about the current state of the industry, what the investment barriers are, and how we can start investing today to change the outcome for girls and women, and ultimately create a more equitable, profitable, and empowering world. 

Brave Enterprises

Company Overview: 

Brave is designing and implementing dynamic programming that enables people to recognize fear as a cue to take brave action. Currently, Brave has three offerings: workshops, assemblies, keynotes and has worked with more than 20,000 people, with data collected from 6,000 (and counting) kids and adults over the last 5 years. 

The Challenge:

Brave was housing its survey responses in multiple folders, drives, and spreadsheets. Brave needed to clean its current data, transform it into a single database, and set up processes for ingesting and analyzing data in the future. 

The Solution:

Starting with database creation and centralization, we created a single source of truth for the more than 6,000 people who have participated in Brave sessions over the years. We matched the questions and responses across multiple clients and years, and built a system that allows for analysis, storytelling, and ingestion of future client data. We also set up a coding system to understand and analyze the most common types of fears that people recorded, correlate those with other group attributes. 

The Results In Action: 

Once Brave had its database setup, we were able to uncover insights about bravery and confidence that were previously hidden due to the siloed nature of the data. We were able to compare different types of clients (student athletes vs. general student populations), different cohorts (adults vs. college kids vs. high school kids), as well as how things have changed over time. Ultimately, this work has created the foundation for data-driven storytelling, workshop content, as well as sales and marketing efforts. 

Testimonial: 

“Molly has changed the way we understand and access our data. She got our team quickly organized and collaborating from the jump. She led with curiosity and passion, an interest in being thorough and efficient. As a result, our team is empowered and our company has confidence in both our historical data and our ability to analyze and make sense of groups we survey.”

Crista Samaras
Founder, Brave Enterprises