Strategy From the Crease

Solving real business problems starts with asking the right question. That’s why I always start with a discovery session to fully understand the problem and craft the right research question.

We then design the research plan and milestones, execute on the research, and collect the data. We then turn the data into visualizations, insights, and recommendations that drive business results.

Understanding what metrics matter to your business and how to measure them effectively are central to data-driven decision making. We start with a data audit to understand what data you have access to, what you need to collect, and what you need to do with the data, and then build the methods and tools that track the metrics that matter in the long run.

Whether you’re sitting on customer data, deciding on a new product or market, or figuring out your acquisition and retention strategies, we work to understand the current process and tools, where the gaps are, and how we might solve those challenges.